SouthGroup
South Alliance Sdn Bhd
South Alliance Pte Ltd
South Development Sdn Bhd
With over 31 years of experience in steel supply and processing industry
SouthGroup has established a strong reputation as a trusted and reliable partner in the construction and industrial sectors. Anchored by the long-standing success of South Johor Steel Sdn Bhd, we have launched South Alliance Pte Ltd to complement and collaborate with South Johor Steel Sdn Bhd, the group’s core operating steel company, which has been serving the industry since its inception and continues to drive SouthGroup’s commitment to quality, strength, and reliability, strengthening our integrated capabilities and extending our reach across Malaysia and Singapore.
Building on our solid foundation in the construction steel industry, we have strategically expanded into industrial property development, introducing modern, sustainable industrial spaces designed to meet the evolving needs of local and international businesses. SouthGroup’s development project, Alliance Business Park, reflects our commitment to fuctionability, innovation and green design.
Our Businesses
Industrial Property Development
Steel Supply & Processing
- Rebar Cut and Bend Services
- BRC Wire Mesh
- Scaffolding Systems
- Structural Steel
- New & Used Steel Hardware Trading
- Steel Scrap Recycling
Vision
To be a leading integrated provider of steel solutions and sustainable industrial space developments in Southeast Asia, recognized for our reliability, innovation, and long-term value creation.
Mission
To deliver high-quality steel products, services, and property developments that meet the evolving needs of our clients
To uphold excellence in every aspect of our operations, from supply and processing to development and recycling
To foster sustainable growth by integrating ESG principles in our projects and promoting environmental responsibility
To build lasting partnerships through trust, professionalism, and consistent performance across Johor Bahru, Malaysia, and Singapore.