SouthGroup
Welcome to SouthGroup – Your Trusted Partner in Building The Future.
With a strong reputable presence across Johor Bahru, Malaysia, and Singapore, we specialize in industrial property development, steel distribution such as rebar cut and bend services, trading of new and used steel hardware, and scrap metal recycling.
Our commitment to quality, innovation, and sustainable solutions enables us to deliver reliable products and services that support infrastructure and industry across the region
Property Development
At South Alliance Sdn Bhd, we’re proud to introduce our latest development – Alliance Business Park. Thoughtfully designed to cater to both local and international manufacturers and business operators, these factories feature modern architectural elements with a strong emphasis on green landscaping.
We have expanded our footprint with a 10-acre site in the mature yet strategic location of Senai Idaman for the development of our business park, which will consist of six individual factory units, each with land sizes exceeding 50,000 sq ft. This sizing reflects current market demand, as we understand many businesses face challenges finding factory spaces that are the right fit. Construction is currently underway, and we anticipate completion by 2026, with the factories available on a freehold sales basis.
In support of sustainability and ESG principles, we have placed a strong focus on incorporating green spaces and environmentally conscious design. Our goal is to create both a functional industrial hub and a pleasant, forward-thinking workplace environment.
With this development, we aim to deliver a distinctive industrial space that balances operational efficiency with long-term sustainability — the ideal setting for businesses looking to thrive in one of Johor Bahru’s most dynamic and sought-after industrial districts: Senai.
Steel Supply
At South Alliance Pte Ltd, we deliver a full suite of steel solutions to meet the demands of the construction and industrial sectors in Johor Bahru, Malaysia, and across Singapore.
Our core products and services include High Tensile Deformed Bar (Rebar), along with Rebar Cut and Bend services tailored to project specifications for enhanced efficiency and reduced on-site labour. We also supply BRC Wire Mesh for structural reinforcement, Scaffolding systems that ensure safety and stability, and Structural Steel components for diverse building and infrastructure applications.
Additionally, our steel scrap trading operations promote sustainability through responsible recycling. Backed by consistent quality and dependable service, South Alliance is your reliable steel partner for every stage of your project.

High Tensile Deformed Bar/ Rebar
High Tensile Deformed Bar, also known as Rebars is a steel bar normally used as a tension device in reinforced concrete and reinforced masonry structures

BRC Wire Mesh
BRC Wire Mesh is a steel reinforcement material in concrete. The mesh is used for replacing the “rebar cut & bend” and placing steel thermo-mechanical

Cut and Bend
Cut and bend is the value-added solution for fabrication and optimization of rebar in the factory environment. The rebars are cut and bent in specific

Structural Steel
Structural steel is a category of steel used for making construction materials in a variety of shapes. Many structural steel shapes take the form of

Scaffolding Systems
Scaffolding, also known as staging, are broadly used on site to get access to heights and unreachable areas. Scaffolding is also used in adapted forms

Scrap Metal Service
With the awareness of the environmental impacts, SJS is committed with a separate division to providing a steel material waste management. From receiving of kinds

